New customers in the 55-65 age group who open the virtual stores the earliest and close them the latest. Free shipping is a must, they use comparison sites even when buying eggplant-zucchini.
During the pandemic period, nearly 10 million people met with e-commerce and shopped from virtual stores for the first time.

What is interesting is that the majority of those included in the e-commerce ecosystem during the pandemic period are in the 55-65 age group. According to research, the rate of online shoppers in this age group, which was 30% in the past years, increased to 70% in the pandemic.

The change in the pandemic in the Z generation is only 6. The rate of shopping in digital stores before the pandemic was 70% in the Z generation; currently 76%. This was interpreted as “E-commerce will grow with the Z generation, but the 55-65 age group made the surprise”.

Turkey’s first cash-back shopping site, Advantageix.com, investigated the virtual shopping habits of the 55-65 age group who were introduced to e-commerce during the pandemic period.

SHOPPING HABITS OF THE 55-65 AGE GROUP

According to the results of the research, the most prominent features of the 55-65 age group are as follows:

* They spread virtual shopping to every hour of the day. They open virtual shops at 06:00-07:00 in the morning, and they close them again at 01:00-02.00 at night.

* They definitely use benchmarking sites. They compare prices even when buying zucchini-eggplant from supermarkets.

*Shopping baskets mainly consist of supermarket products. Clothing, DIY markets, small electrical appliances, sports/outdoor, home textiles have an important place in virtual shopping.

*Free shipping is a must. The values ​​of shopping carts are usually equal to the amount set for free shipping.

* They follow the campaigns closely. Especially when buying products with high basket value, they prefer the ones on sale. By using cashback sites such as Advantageix.com intensively, they earn cash on every purchase.

*Payment by credit card at the door has priority preferences.

* They are quite distant from advertisements on social media. They only shop by clicking on the links given in the advertisements of known stores. They like to examine products in unfamiliar online stores, even if they don’t buy them.

WHAT HAPPENS AFTER THE PANDEMIC?

Advantageix.com co-founder Güçlü Kayral stated that the 55-65 age group, who quickly entered the e-commerce ecosystem during the pandemic, has become the primary target audience of online stores, and said, “Grab this new group online instead of buying ‘5-kilogram detergent from the market and carrying it yourself,’ to your door.

When we said, ‘No, I will carry it, thank you’, we received the answer and we could not convince online shopping. When we said, “Let’s give you a discount code, it is cheaper online, even Avantajix will give you money for the base”, we had a very weak effect. A brand new consumer profile was formed when the Covid-19 crisis pushed the reasons such as trust, law and education, which prevented this group from entering online shopping, to the 2nd place, and brought forward reasons such as health, distance and necessity. These new customers met and loved the practicality, variety of options, cheapness and reliability of online shopping. This group, which was previously seen as temporary customers of the digital shopping world, we believe that they will continue to shop from their favorite e-commerce after the pandemic.