Ford Motor says its new electric F-150 Lightning pickup will be profitable when it arrives in U.S. dealer showrooms next year, with pricing between about $40,000 and $90,000.

The pickup, which Ford officially unveiled Wednesday night, resembles the automaker’s current F-150 but includes new interior and exterior features. It’s powered by two electric motors and a battery pack instead of a traditional gas engine. It will be offered in two battery options with targeted ranges of 230 miles or 300 miles, Ford said.

The F-150 Lightning is arguably the most important vehicle to the company in years. It is expected to safeguard the Ford F-Series’ decades-long sales leadership in the U.S. amid the industry’s expected shift to EVs. F-Series includes the F-150 and its larger siblings. It is a roughly $42 billion business for Ford and its biggest profit center.

The 2022 F-150 Lightning is estimated at up to 563 horsepower and 775 pound feet of torque — about 130 horsepower and 200 pound feet of torque more than the top-rated version with an engine. It also features an extremely large front trunk, also known as a frunk, for additional storage and which should come in handy for other use cases such as tailgating and camping.

Source: CNBC